Sell out your event in record time 

Sell tickets 3x faster and increase revenue by 21% with Upcount AI’s intelligent ticketing platform.

Free to get started. No contract, cancel anytime.

Built for b2b event organisers

Say Goodbye To
"Late Registration Chaos" 

65% of event tickets sell in the last 4-6 weeks before the event

Upcount sells over 90% of your tickets, 4-6 weeks before the event.

Don't discount your tickets - Upcount !

 Reduce the need for discounts or "flash sales. Optimise according to real time demand. 

Avoid Operational Stress

Spend your last 4 weeks focused on operations not scrambling for more bookings. 

Improve your forecasting & cashflow

No more guesswork. Budget & plan with clarity and confidence based on real attendee data. 

How Upcount sells your
tickets 3x faster 

whilst increasing revenue by 21% (on average)

9:41
100%
↗
upcount
📅 18–19 Oct 2026 · 📍 ExCeL London
TechFest London
2026
Conference
Current Demand
5 tickets sold in the last 30 mins
Book Now Pay Less
Card or invoice payment accepted
Current Price
£556.76
→
05
DAYS
:
23
HRS
:
00
MIN
:
57
SEC
left
▲Tickets Sold: 1116 / 1450
★17 tickets sold in the last 21 hours
£112 VC's confirmed to attend
Next Price – £678.54
Book Now Save £121.78
👑upgrade to VIP
→
Only 31 remaining – 115 sold
  • Speakers & VIP Dinner
  • Access to Invite only sessions
  • Priority seating at the front row
£1,150.98for the next 12 tickets
£1,330.77thereafter
BOOK NOW PAY LESS
pay by card or invoice
Questions? Need Help?
Chat live 24/7
The Old Way

current Event Registration systems.

Static Prices - No Inbuilt Urgency 

No incentives to buy now vs waiting.

Group Bookings - Not Automated 

No mechanism to drive group bookings. 

Pricing decided on "gut feel" or last years data 

Prices are fixed and published in advance. 

No Price Freeze 

No way for buyers to demonstrate high intent by freezing the price. 

The Upcount Way

powered by AI

Book Now Pay Less™ - Inbuilt Urgency

Incentived to buy right now.

Group Price Lock In - automates bookings

Every buyer invites their group.

Demand based pricing - based on real time data 

Prices can be adjusted to current demand.

Price Freeze

Intent driven Prize Freeze, captures the lead data while they get budget approval. 

How It Works 

To "Upcount" means that you drive sales Up by increasing demand not by offering more discounts !

3 modes

Mode 1

Scarcity

Increase buyer urgency with social proof & live stats
Only 12 places left6 people viewing now3 Heads of Marketing booked today
Suitable for
  • Exclusive / invite only audience
  • By job title / function / seniority
  • Award ceremonies, summits, workshops, etc
Mode 2

Demand Based Pricing

Suitable for
  • Scaling your audience size
  • Increasing overall revenue
  • Selling out faster
Mode 3

Hybrid

Suitable for
  • Best of both
  • Scale whilst curating the audience

The Ticket Sales Accelerator 

Features you won't see on any other ticketing app
Wait List & Lead Capture 
Tickets not live yetTickets already live%Waitlist + offer%Lead capture then price reveal
  • Tickets not live yet ? Create a waitlist with an offer for example - get first access to buy 1 get 1 free or Super Early Discount
  • Tickets live already ? Capture the lead before revealing the ticket price 
 Freeze The Price 
Price frozen£349held for 14 daysDay 410 days leftPrice rises to £399Convince Your BossToYour managerSubjectApproval needed: event ticket at £349I've frozen the early price of £349 for 14 days.Send email
  • Delegates can freeze the price for 2 weeks whilst they get budget approval. 
  • This is enough time to get a decision whilst maintaining urgency. 
  • Draft & send a "Convince Your Boss" email on our platform
Group Invites
Sarah Parker has locked inthis price for you & the group£312Invite & Locked In Price expires in41:22:08SSarah P.2 mins ago£312JJames K.Just Now£312PPriya R.Invite sentPendingTTom B.Invite sentPending
  • Each buyer can automatically lock in the price & invite their group  
  •  Invited buyers can see who else in their group has already bought a ticket  
  • One buyer becomes many 
Partner Marketing
Community partnersIndustry partnersMedia partnersPARTNER10Not just a discount codeyourevent.com/partner/retail-weekly● Dedicated partner pageExclusive offer for Retail Weeklyreaders£299partner priceBook your ticket
  • Turn your community, industry & media partners into your sales engine
  • Each partner gets a dedicated landing page (not just a discount code) 
Muliple Ticket Types
Which best describes you?Retailer or brandSolution providerStartup (less than 3 years old)Tickets for you● Retailer or brandRetailer DelegateFull conference access£349Retailer VIPLounge, priority seating & dinner£7493 other ticket types hidden
  • Sell multiple ticket types to different audience types 
  • Qualify the audience then only show them the relevant tickets
Sell more VIP Tickets 
Standard£349Full conference accessNetworking appVIP loungeUpgrade +£400VIPVIP Package£749Full conference accessVIP lounge & priority seatingSpeaker dinnerUpgrade to VIP
  • Increase your revenue through higher value tickets. 
  •  Convert more standard tickets to VIP packages at the point of purchase. 

Easier Payment Management

More revenue, less admin
Invoice Payments 
CheckoutPayment methodCardPay by invoiceRequest invoiceInvoice#INV-10422 × Standard ticket£698Payment terms30 daysTotal due£698Handled by UpcountSentRemindersPaid
  • Convert more sales by accepting invoice payments 
  • Tickets are only released when full payment is made 
Easy Refunds & Name Swap
RefundStandard ticket£349Refunded to card£349Refund approvedName swapOptionalSPSarah ParkerJLJames LeeTicket reissued
  • Gain buyer confidence by accepting refunds 
  • Allow name swaps if the guest can no longer attend (optional) 

Make It Yours

Fully-white labeled. Remove all Upcount branding

Customise to your own branding, colours, graphics and content.

Edit the HTML, CSS & Javascript

Embed on your website as a widget or full page

Our Story

Made for Event Organisers by Event Organisers 

Meet Upcount.
The fastest way to sell your event tickets.

After 12 years in the events industry, i'm currently building the solution which I wished existed before.

I have organised multiple events of over 1,000 delegates & combined ticket sales of over £1 million.

I deeply understand the challenges of selling high value tickets to a B2B audience.

Ready to sell your tickets faster than ever before ? 

Meet The Team

We are a small but mighty team of 2. Myself & my AI ! 

Gary Chimwa  

Founder & CEO

Upcount Ai       

  Pricing Expert

I have appeared in : 

Frequently asked questions

How much does it cost to use the platform ?

Its FREE to use. We charge a commission of 7.5% for every ticket sold. This includes the transaction fee's from our payment provider (Stripe) 

Do you charge booking fee's to the ticket buyers ?

We dont charge any booking fee's to the ticket buyers as this causes un-neccesary friction. Ticket buyers love the fact that unlike other ticketing platforms, we don't charge them any booking fee's 

How long is the contract

We dont sign you up to any long term contracts. 

Will it work with my current tech stack ?

Yes we intergrate seamlessly with other platforms. 

How long does it take to set up?

Setting up your event page only takes a few minutes. 

Insights & Resources