Sell your tickets 3x faster & increase revenue by 21%*.
To "Upcount" means that you drive sales Up by increasing demand not by offering more discounts !
Drive urgency by rewarding your attendee's to Book Now Pay Less™.
Optimise & increase your prices according to real time demand, not "gut feel" using our Ai Transparent Dynamic Pricing™.
Built for b2b event organisers in
Ai, Startups & Technology
PropTech & Property
FinTech & Finance
Retail & eCommerce
Legal & Legal Tech
Oil, Gas & Energy
Hospitality
HR & People
Automotive
& many more
Ai, Startups & Technology
PropTech & Property
FinTech & Finance
Retail & eCommerce
Legal & Legal Tech
Oil, Gas & Energy
Hospitality
HR & People
Automotive
& many more
How Upcount sells your tickets 3x faster
2026
- Speakers & VIP Dinner
- Access to Invite only sessions
- Priority seating at the front row
The Old Way
current Event Registration systems.
Tier style pricing don't give delegates a reason to buy now vs later
Ticket buyers are not given an immediate & personal incentive to invite their colleagues. A missed opportunity to boost bookings.
Ticket prices are decided based on last years event & "gut feel" not real time data.
The Upcount Way
.
Delegates are incentived to buy right now as prices will soon go up.
Every ticket buyer can "lock in" the price & invite their group. One buyer becomes many.
Prices are optimised using AI data, real time demand & your expert judgement.
How It Works
Don't discount your tickets - Upcount !
1) Upcount - Transparent Dynamic Pricing™
- Set your base price according to your overall ticket revenue goals.
- The price rises automatically as demand builds (optimised by our Ai algorithm).
- Delegates see exactly what today's price is, what it rises to, and when.
2) Upcount - Book Now Pay Less™
- 71% of delegates buy their ticket in the last 2 months. We have solved that problem.
- Drive urgency through transparency.
- Early buyers pay less. Late buyers pay more. Simple, fair & highly effective in driving sales up.
3) Flexible Payments
- Most B2B buyers prefer paying by invoice. Convert more sales by giving tem this option.
- Less admin for your team as the invoice payments are handled by our platform.
4) Partner Marketing & Group Invites
- This is a game changer - turn your community, industry & media partners into your sales engine
- Each partner gets a dedicated landing page with their logo & discount codes.
- Group Invites mean that one buyer becomes many. Your audience sells tickets for you — at zero marketing cost.
Increase your revenue through Upsells
Sell more VIP Tickets
Our UI is designed to convert more standard tickets to VIP packages at the point of purchase.
Sell more extra's
Do you offer optional extra's such as small exhibition stands or speaking opportunities ? Upcont is built for you.
Increase your average ticket price
Use real time data & demand to optimise your pricing, rather than a pre-fixed pricing structure.
Our Story
Meet Upcount.
The fastest way to sell your event tickets.
Having organised multiple events of over 1,000 delegates & combined ticket sales of over £1 million, I understand deeply the challenges of selling high value tickets to a B2B audience.
If you are frustrated by :
- the majority of your tickets selling in the last 2 months before the event rather than earlier in your sales cycle
- No inbuilt urgency in your ticketing sytem
- having to discount your tickets in order to incentivize delegates to purchase
- Not being able to maximise your revenue by increasing your prices more dynamically according to real time demand
I have built upcount to solve all these problems.
I have built Upcount for you !
Meet The Team
We are a small but mighty team of 2. Myself & my AI !
Kristin Watson
Founder & CEO
Upcount Ai
Pricing Expert
I have appeared in :
Frequently asked questions
How much does it cost to use the platform ?
Its FREE to use. We charge a commission of 7.5% for every ticket sold. This includes the transaction fee's from our payment provider (Stripe)
Do you charge booking fee's to the ticket buyers ?
We dont charge any booking fee's to the ticket buyers as this causes un-neccesary friction. Ticket buyers love the fact that unlike other ticketing platforms, we don't charge them any booking fee's
How long is the contract
We dont sign you up to any long term contracts.
Will it work with my current tech stack ?
Yes we intergrate seamlessly with other platforms.
How long does it take to set up?
Setting up your event page only takes a few minutes.
Insights & Resources
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