Sell your tickets 3x faster & increase revenue by 21%*. 

To "Upcount" means that you drive sales up by increasing damand not by offering more discounts !

Drive urgency by rewarding your attendee's to Buy Now Pay Less™.

Optimise & increase your prices according to real time demand, not "gut feel" using our Ai Transparent Dynamic Pricing™.

Built For B2B Event Organisers In : 

How It Works 

Dont discount your tickets - Upcount!
1) Upcount - Transparent Dynamic Pricing™

You set your base price according to your overall ticket revenue goals. 

The price rises automatically as demand builds (optmised by our Ai algorithm). Delegates see exactly what today's price is, what it rises to, and when.

2) Upcount - Buy Now Pay Less™

We drive urgency through transparency. 71% of delegates buy their ticket in the last 2 months. We have solved that problem.

Early buyers pay less. Late buyers pay more.

Simple, fair & highly effective in driving sales up. 

3) 10% Deposit (optional) 

We drive even more urgency by giving delegates the option to book their ticket with a 10% deposit. This overcomes indecision and increases your ticket sales. The remaining 90% is split into equal monthly payments. Zero interest. No Klarna. No credit check. 

4) Group Price Lock-In Invites

This is a game changer - every delegate who buys a tickets gets a 48-hour window to invite colleagues at the same rate. One buyer becomes many. Your audience sells tickets for you — at zero marketing cost.

We integrate with your existing apps 

Seamlessly add us to your existing tech stack & workflows through API's. 

Our Story

Made for Event Organisers by Event Organisers 

Meet Upcount.
The fastest way to sell your event tickets.

Having organised multiple events of over 1,000 delegates & combined ticket sales of over £1 million, I understand deeply the challenges of selling high value tickets to a B2B audience.

If you are frustrated by : 

  • only relying on tiers like Super Early Bird, Early Bird, Regular, Late in order to drive urgency in your ticket sales
  • having to discount your tickets in order to incentivize delegates to purchase 
  • the majority of your tickets selling in the last 2 months before the event rather than earlier in your sales cycle 
  • your delegates being charged fee's by your ticketing platform
  • Not being able to maximise your revenue by increasing your prices more dynamically according to real time demand 

I have built upcount to solve all these problems.

I have built Upcount for you !

Meet The Team

We are a small but mighty team of 2. Myself & my AI ! 

Kristin Watson

Founder & CEO

Upcount Ai 

  Pricing Expert

I have been featured in : 

Frequently asked questions

Streamlined and user-friendly, our interface ensures a seamless experience for both beginners and seasoned users. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

How much does it cost to use the platform ?

Its FREE to use. We charge a commission of 7.5% for every ticket sold. This includes the transaction fee's from our payment provider (Stripe) 

Do you charge booking fee's to the ticket buyers ?

We dont charge any booking fee's to the ticket buyers as this causes un-neccesary friction. Ticket buyers love the fact that unlike other ticketing platforms, we dont charge them any booking fee's 

How long is the contract

We dont sign you up to any long term contracts. 

Will it work with my current tech stack ?

Yes it will 

How long does it take to set up?

Setting up your event page only takes a few minutes. 

Insights & Resources

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